Fujifilm's been prone to some marketing silliness with its Z-series high-style ultracompacts (remember the now apparently dismantled offzhook.com that was launched to promote the Z10fd?), but three new form-fitting cases for the tiny camera seem like a good move.

Three models – marketed under the names Tre, Bullet, and Cubo – cover a range of visual and functional styles and are designed to fit the Z20fd exclusively (though given the size similarities, we're betting they'll work just fine for your Z10fd too).

Fujifilm

The most interesting touches of the group appear to be the Bullet's see-through window and the Tre's interchangeable straps – though based on the images, we're wondering if they'll be just long enough to be irritating as wrist straps.

Suggested list for the pouches, which go up for sale at retailers in August, is $14.99.