Read that Hoya, the owners of Pentax were thinking of setting up a partnership with an electronic firm, e.g. Samsung, to save Pentax which was the only division within the Hoya group that was not turning up any profits. Meantime, also read that Digital River had signed up to sell Pentax cameras online in Europe. This is must be a relief for the guys at Hoya. Apart from that I think Pentax need a new team in product design development. What do you think?