I think it will be interesting to see what brands people prefer to shoot and why. I'll start. I shoot Nikon. I like feel of their cameras, and its what I have always known. My dad also shoots Nikon, so I can always borrow his equipment if necessary. Nikon has a great range of flashes, lenses, and other accessories. They also seem to just work well for me. Admittedly, there is a lot of personal preference to it. I also buy Nikon only when possible. I avoid third party accessories, except for bags and tripods and such. Flashes, lenses, bodies, are all Nikon for me.